British Red Cross is a charity merchant which has launched a new affiliate programme. The British Red Cross Pass the Parcel programme promotes an innovative and new virtual giving website based on the parcels of essential supplies the Red Cross has delivered to people in need since World War Two.

The British Red Cross Pass the Parcel programme enables people to create their own virtual parcels, before encouraging them to ‘pass the parcel’ onto others via email and social networking sites to add to the parcel, further increasing the size of the donation.

British Red Cross have launched their new affiliate programme on the OMG network. Affiliates are paid 15% commission of the total basket value with a 30 day cookie.